MEMBER SPOTLIGHT
Jaci Lund
Owner
Treebird Branding
@treebirdbranding
About Jaci
I'm Jaci Lund, owner of Treebird Branding, a creative agency dedicated to crafting iconic brands. As a mom to June, my vibrant 4-year-old who attends Galloway, life is a whirlwind of creativity and adventure. I'm also a proud member of EO Atlanta. My superpower? I can see the future. When I work with clients, once I understand their vision and how they want their audience to feel, I get a clear picture of exactly where their brand needs to go. It's a powerful and exciting process — and one I’m passionate about leading.
What's a fun fact about you that most people don't know?
"I accidentally swam with sharks off the coast of Ghana."
About Treebird Branding
At Treebird Branding, we’re celebrating 12 years of making brands iconic. If you’ve been to Atlanta, chances are you’ve experienced our work — from branding two of the city’s recent Michelin winners to crafting creative social media content for the Atlanta Beltline (remember their April Fools’ lazy river announcement? That was us!). We even had the honor of branding the wedding of Atlanta’s own Baton Bob.
We specialize in branding for the restaurant, retail, and multi-family industries, as well as working with B2B businesses looking to build emotional connections with their audience. Whether a brand is in its early stages or well-established, we’re there — from naming and identity development to positioning, value propositions, web design, social media, and customer and employee journey mapping. At Treebird, we don’t just create brands; we bring them to life.
What brought you to Wello Works?
We moved into our previous 2,000-square-foot office on March 13th, 2020. If that date sounds familiar, you can imagine the challenge it brought. We navigated those uncertain times and stuck it out for five years. But with many of my employees choosing to work from home and my daughter now attending Galloway, downsizing to Wello Works felt like the perfect move. It’s been a great way to create a better work-life balance for the whole team.
What's your favorite way to take a break or recharge?
I like to start my day with a 20-minute massage and a book.
Anything else you'd like us to know?
Nothing I'm allowed to talk about just yet but whooooo boy we have some cool brands in the works!
